The vision, mission and values are essential for clarifying the purpose of the institution, developing a sense of belonging within the entire community, providing a framework for the development, implementation and monitoring of the strategy and, more generaly, for guiding al the activities conducted by the institution.
A mission statement explains a company's purpose or why it exists. Besides guiding the institution's daily operations, it communicates to external stakeholders the institution's key endeavors and motivates employees toward a common objective.
This statement explains who the company is and what it does in a nutshel. A strong mission statement should emphasize what the institution wants to prioritize.
An effective mission statement should be concise, straightforward, direct, and informative. It should not use elaborate language, clichés, or generalizations, and should stress outcomes and people served.
Vision statements describe what the institution hopes to achieve in the long-term and aspires to be. A vision statement not only inspires and motivates, but also lays out the direction in which the institution wil go.
As such, it provides guidance for choosing actions to take now and in the future. An effective vision statement should be concise, clear, forward-looking, realistic, aspirational and inspirational. It should not be generic, but rather should focus on the institution's specific objectives.
In values statements, an institution's fundamental principles and philosophy are highlighted. As wel as guiding people inside the institution, it is used to communicate what is important to external stakeholders.
Values set the tone for an institution's culture and establish a standard against which decisions and actions are evaluated. Statements of values should be memorable, actionable, and timeless. Depending on the institution, the values statements may consist of only one, two, or three words, or a short phrase.
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